STIMULATE INNOVATION AND GROWTH THROUGH STRATEGIC ALLIANCES
Pharmaceutical companies are increasingly having to forge partnerships, mainly due to the rising cost of research and development, the increase in the bargaining power of buyers, more and more restrictive regulations, or the evolution towards an integrated care offer.
Pharmaceutical companies are increasingly having to forge partnerships, mainly due to the rising cost of research and development, the increase in the bargaining power of buyers, more and more restrictive regulations, or the evolution towards an integrated care offer. While strategic alliances may seem time-consuming to implement and complex to manage, they nevertheless offer an interesting “benefit-risk ratio” that explains their growing use. In this article, we will recall the principles of a strategic alliance. We will then present their current uses in the pharmaceutical industry and identify the associated key success factors.
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